The blogging phenomenon has been a public interest, and changed the way people communicate. It has been another kind of revolution in the Internet arena, and now seems to rival email as a medium of personal communication, adding to the history of mass communication.
This research will examine:
1. the status of corporate blogging in Malaysia and how frequent corporate blog is used as a new medium for communication
2. how many companies in general has been using corporate blogging as a tool to promote their activities, as well as maintain good relationship with their readers
3. the importance of corporate blogging, and what activities do companies blog about, as well as how they response to comments and feedbacks from the readers
4. do blogs increase their revenue, or do blog increase the readers interest towards their company
5. who is responsible for the blogging activities, how content of the blog is being choose before every entry
